This project consisted of the design and printing of a set of inspirational posters for the HMV Basingstoke staff. The posters were created using images provided by the staff along with a quote that inspired them. The quotes supplied where from a movies, tv shows or music tracks. This tied the brief into the culture of HMV. The company previously did something similar, it focused around movie stars and quotes from their movies.
The inspirational images were converted to black and white to create a strong contrast. A colour range was then picked; the HMV pink was applied to the selection to bring out the grey midtones. The pink was used across the entire project to adhere to the companies look and feel. Creativity was needed when working with the imagery due to the mixed resolution and quality I received. As part of the process mentioned above, I had to convert the image to a half-tone print. This effectively doubled the useable resolution of the images giving consistency across the posters.
This project was the first of two projects I did whilst I was an HMV staff member. The second looked at how management can help drive staff performance and raise morale (HMV Staff recognition posters).