This project was my response to an external competition brief set by Fabrica, on behalf of Benetton (website) and the United Nations. I was pitching to have my project displayed across several Benetton shop fronts. Unfortunately I didn’t get selected.
Benetton required me to pick a UN calendar date and create a digital and printed response to answer. This needed to communicate my chosen date, World Press Freedom Day (May 3). My project response looked at the corruption of information through both digital censorship and printed perspective.
The digital outcome looks at data glitching, known as glitch art, and the corruption of video meta data. This reflected how some of the worlds media do not share the entire picture when it comes to news. The printed design looks at how information can represent corruption through perspective. The front side showing project related text with duotone imagery, where as the inside of the lenticular fold artefact displayed the full colour versions of the images. The digital side of the project had the chance to appear in the Benetton window display.
This project allowed me to work with simple forms of animation and developed my skills within Adobe After Effects and Premiere Pro. These pieces of software were new to me and required a steep learning curve. So a good portion of my time for this project was spent learning through doing.